Let me ask you this… Do you even believe that you need to “sell yourself” and your Dental Practice? I keep hearing this notion that Dentists shouldn’t “sell”, they are there to provide healthcare services to patients and selling has no place in Dentistry.

Well, let me tell you that I flat-out disagree with that notion. Beyond addressing why I feel this way, I want to show you how this attitude might not be good for your patients or their long-term dental health.

When we hear the word “sell,” what is the picture that comes to mind? We might conjure up some e vision of an unethical sales rep tricking someone into buying something they don’t need for an inflated price. In essence, we equate selling with ripping someone off. I don’t like it when someone tries to do that to me, and you probably don’t either. But… that’s not selling. That’s being a con artist.